WHO WE ARE

#SAFESOCIAL IS A
SOCIALLY-MINDED ORGANIZATION

THAT HELPS PEOPLE GAIN THE BENEFITS OF SOCIAL MEDIA WITH LESS RISK

We investigate social media’s impact on mental health and create solutions to help people be well before, during, and after social media use. Beginning with our signature 5 Steps Towards #SafeSocial, we offer resources, strategies, keynotes, and workshops, with courses and books coming soon.

If abstinence, without consequence, is not an option, how do you practice #SafeSocial?

AS SEEN ON

MISSION

#SafeSocial’s mission is to help people gain the benefits of social media use with less risk. We want people to be mentally well before, during, and after social media use.

VISION

#SafeSocial will be a recognized global resource for people looking to use social media safely and healthily as well as for those looking to educateothers on how to do so. Because of us, people will understand how to enjoy this risky behaviour of social media without harming themselves.

We Are ACCESSIBLE

We strive to make our information understandable for all. Academic research can get pretty wordy, pretty quickly. We want all people to share in the knowledge of our pursuits.

We Are INCLUSIVE & Promote Belonging

We recognize and honour the experiences of diverse members of our community. We never communicate in ways that make people feel excluded since these issues are universal.

We Are GENEROUS

We believe this knowledge should be available to everyone. Though we will charge for some forms of delivery, we will be generous with sharing what we know to help all.

We Are ACTION-ORIENTED

We give people tools, strategies, or next steps to help be part of the solution. We can’t have us being the only ones spreading this message. We must all get to work.

We Are COMMUNITY-MINDED

We want to build a strong community of like-minded people who will help us spread the message of #SafeSocial. We are concerned with the well-being of others, period.

We Are HOPEFUL

We believe that there is a brighter future than what we are experiencing today and we are committed to making that future come to life.

OUR HISTORY

HOW WE GOT STARTED

#SafeSocial was created by Bailey Parnell, really beginning in 2015 when she worked in Student Affairs at Ryerson University. At this time, scandalous news articles were coming out saying “social media might cause depression in youth”. At the same time, Bailey was working as a social media specialist, and asking youth to come be on social media with her. This sparked her journey looking into social media’s impact on mental health, which became all-out professional digital well-being research and campaigns within the university.

In her words, “if she was going to be doing this research anyways, she may as well get a degree from it.” Continuing her work in the space, Bailey then started her part-time Masters research in 2016 looking into social media and mental health in the Communications and Culture program at Ryerson University. 

In 2017, Bailey was asked to give a TEDx talk on all she had learned and created, both professionally and academically, on #SafeSocial. The TEDx Talk, titled “Is Social Media Hurting Your Mental Health?”, now has nearly 2 million views and is growing rapidly every day. The TEDx talk and related news events sparked a worldwide interest in Bailey’s work.

After the TEDx talk, Bailey developed our signature 5 Steps Towards #SafeSocial™ and has been all over the world sharing her research and strategies with youth, parents, educators, and others, including being invited to the World Youth Forum in Egypt. It is through these engagements that Bailey heard from people and saw the global need for this organization to exist – a one-stop-shop for all information on #SafeSocial.

BAILEY PARNELL

ABOUT THE FOUNDER

Bailey Parnell is the Founder & CEO of SkillsCamp and was named one of Canada’s Top 100 Most Powerful Women. Bailey is a TEDx speaker with nearly 2 million views, an award-winning digital marketer, and a businesswoman with a talent for helping people develop the skills they need for success. Her work and expertise have been featured in Forbes, CBC, FOX News, Flare Magazine, and more.

Bailey’s company SkillsCamp is a soft skills training company that works with businesses and educational institutions to help their staff and students develop the essential skills needed for personal and professional success – skills like personal branding, stress-management, emotional intelligence, and more. Before this, she built up her career bringing digital student engagement to Canadian higher education through her work at Ryerson University – models that have since been shared globally.

Bailey frequently speaks about social media and mental health, soft skills, intergenerational understanding, and being a woman in business. She guest lectured her first MBA class at 21 and has since spoken to over 100K people.

Bailey did her Masters in Communications and Culture, part-time at Ryerson University with research focused on social media’s impact on mental health, the results of which have been shared at the World Youth Forum in Egypt and created the basis for her signature 5 Steps Towards #SafeSocial. She is also an honors graduate of the RTA School of Media majoring in Media Production and double-minoring in News Studies and English.

Previously, she has worked in social media marketing at CBC and Bell Media; assisted instructors in Seneca College’s Social Media: Graduate Certificate Program; taught English abroad, and has worked as a local news reporter on Rogers TV.

​Though the rest of her family is from Nova Scotia, she was born and raised in Brampton, Ontario, and now lives in Toronto.

BAILEY PARNELL

ABOUT THE FOUNDER

Bailey Parnell is the Founder & CEO of SkillsCamp and was named one of Canada’s Top 100 Most Powerful Women. Bailey is a TEDx speaker with nearly 2 million views, an award-winning digital marketer, and a businesswoman with a talent for helping people develop the skills they need for success. Her work and expertise have been featured in Forbes, CBC, FOX News, Flare Magazine, and more.

Bailey’s company SkillsCamp is a soft skills training company that works with businesses and educational institutions to help their staff and students develop the essential skills needed for personal and professional success – skills like personal branding, stress-management, emotional intelligence, and more. Before this, she built up her career bringing digital student engagement to Canadian higher education through her work at Ryerson University – models that have since been shared globally.

Bailey frequently speaks about social media and mental health, soft skills, intergenerational understanding, and being a woman in business. She guest lectured her first MBA class at 21 and has since spoken to over 100K people.

Bailey did her Masters in Communications and Culture, part-time at Ryerson University with research focused on social media’s impact on mental health, the results of which have been shared at the World Youth Forum in Egypt and created the basis for her signature 5 Steps Towards #SafeSocial. She is also an honors graduate of the RTA School of Media majoring in Media Production and double-minoring in News Studies and English.

Previously, she has worked in social media marketing at CBC and Bell Media; assisted instructors in Seneca College’s Social Media: Graduate Certificate Program; taught English abroad, and has worked as a local news reporter on Rogers TV.

​Though the rest of her family is from Nova Scotia, she was born and raised in Brampton, Ontario, and now lives in Toronto.

MEDIA &
PRESS

We love talking to the media getting the #SafeSocial message out there! If for some reason the request link below isn’t working, you can reach us at bailey@safesocialmedia.co

Media Requests

Fox5NY
Street Soldiers | Social Media vs Social Mayhem

CityNews
How do you make social media safer?

Fox5NY
Street Soldiers | How Is Social Media Changing Our Lives?

680 News
How do you make social media safer?

TED 
Is Social Media Hurting Your Mental Health?
Bailey Parnell | TEDxRyersonU

UNILAD
Social Media Doesn’t Have To Destroy Your Mental Health

UNILAD
Hidden Likes On Instagram Won’t Stop People Worrying About How Many They Get

Egypt Today
Facebook, Instagram announce new time limit tool

AfterBuzz TV
Talking Ted Talks: Is Social Media Hurting Your Mental Health? | Bailey Parnell

Happier Approach Podcast with Nancy Jane Smith
Episode 129: Avoiding Through Social Media with Founder of SkillsCamp Bailey Parnell

Eat, Capture, Share Podcast with The Little Plantation
#29 – Is Social Media Hurting Your Mental Health with Bailey Parnell

Trust & Thrive Podcast with Tara Mont
32: How Social Media Can Affect One’s Mental Health – with Bailey Parnell, Founder & CEO of SkillsCamp and TEDx Speaker

Let’s Grab Coffee Podcast with George Khalife
E46 with Bailey Parnell | Social Media, Mental Health, Entrepreneurship

Flourishing Education Podcast with Fabienne Vailes
Episode 9 – Social media’s impact on our mental health with Bailey Parnell

The Modern Monk Podcast with Mac Gives
Is Social Media Hurting Your Mental Health? (feat. Bailey Parnell)

#TheFutureOf Podcast with Prieeyya Kaur Kesh & Our Wave Hub
E5 Is Social Media Disconnecting Us from the Real World?

The Singju Post
Bailey Parnell: Is Social Media Hurting Your Mental Health?

SPEAKING & WORKSHOPS

BRING US INTO YOUR

SCHOOL OR WORKPLACE

SPEAKING

5 STEPS TOWARDS

#SAFESOCIAL

START PRACTICING TODAY

PRACTICE

SHOP #SAFESOCIAL

SPREAD THE #SAFESOCIAL

MESSAGE WITH OUR MERCH

SHOP